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Plant-based, sulfate-free, color safe, and natural hair care products

New Era Haircare is a black woman-owned, and minority based business offering exclusive products to the community and hair care industry.

We are proudly dedicated to plant-based, sulfate-free, color-safe, and natural hair care products! We firmly believe that maintaining healthy and beautiful hair should never compromise your well-being or harm the environment.

We prioritize the use of natural ingredients and sustainable practices to offer you a wholesome and eco-friendly solution for all your hair care requirements.

New Era Haircare is specifically formulated to nourish and protect your LTBHair Extensions. Its lightweight formula prevents build-up and tangling, keeping the extensions soft and manageable. Our products can be used on multicultural hair textures.


New Era Haircare products are thoughtfully crafted with the power of nature to provide you with a wholesome and sustainable solution for your hair care needs.

Shampoo & Conditioners

Hair Treatments

Daily Styling

Liter Size Treatments

We use plant powered formulas that contain a precise dosage of natural minerals and natural plant protein catalysts uniquely designed to achieve results your clients can see and feel every time they use one of your private label hair care products.


Our exclusive plant powered haircare uses natural mineral sources + botanical protein catalysts

When carrier minerals like quartz, rhodochrosite, and bismuth are perfectly paired with botanical protein catalysts such as pumpkin seed, quinoa, and silk proteins; the building blocks of healthy hair are replenished and repaired deeply within the hair shaft for lasting results!

  1. Quartz: is a mineral that is known for its amplifying and energizing properties. It is used in crystal-infused hair products or as part of scalp massage treatments. Quartz can help enhance the energy flow and promote healthy hair growth.
  2. Rhodochrosite: is a pink-colored mineral often associated with love and emotional healing. It is believed to help balance and soothe the scalp, promoting a healthy environment for hair growth.
  3. Bismuth: is a brittle, silver-white metal that is used in cosmetics and haircare products due to its natural shimmery appearance. We added Bismuth to our hair products to provide a lustrous shine and enhance the visual appeal of your hair.

When combined with botanical protein catalysts, such as pumpkin seed, quinoa, and silk proteins, these minerals are believed to complement the natural haircare properties of the proteins.

Pumpkin seed protein is rich in nutrients like vitamins, minerals, and amino acids, which can nourish the hair and promote strength and vitality. It is believed to help reduce hair loss and promote hair thickness.

Quinoa protein contains essential amino acids that can help repair and strengthen damaged hair. Quinoa protein is believed to enhance hair elasticity, reduce frizz, and provide hydration.

Silk proteins are derived from silk fibers and are known for their ability to add shine and smoothness to the hair. They help retain moisture, improve hair manageability, and reduce breakage.

By combining these botanical protein catalysts with minerals like quartz, rhodochrosite, and bismuth, some haircare products claim to offer a holistic approach to hair health, aiming to nourish, strengthen, and enhance the appearance of the hair.

However, it’s important to note that individual results may vary.