About

FOUNDER: AL-EISHA NEWSON

Al-Eisha is an inspiring African-American woman who embarked on a remarkable journey to pursue her passion for beauty. Despite starting beauty school later in life, Al-Eisha’s unwavering determination fueled her desire to revolutionize the beauty industry.

As an educator, mentor, master stylist, and founder of LTBHair Academy, Al-Eisha recognized the need for better and higher-quality products in the multicultural hair community. She set out to create a beauty experience that celebrates diversity and caters to the unique needs of the LTBHair community and beyond.

Motivated by her own experiences and the experiences of others, Al-Eisha became deeply committed to ensuring that everyone in her community, regardless of their background, had access to top-notch beauty services and products.

Driven by this vision, Al-Eisha founded her own beauty brand, New Era Haircare, a plant-based, sulfate-free haircare line, focusing on sourcing the finest ingredients and formulating products that cater to a wide range of skin tones, hair textures, and cultural preferences.

Today, Al-Eisha’s impact extends beyond her salon and store shelves. She actively participates in community outreach programs, providing mentorship and guidance to aspiring beauty professionals from diverse backgrounds. Through her passion, expertise, and dedication to multicultural beauty,
Al-Eisha continues to empower individuals to embrace their unique beauty and feel confident in their own skin.